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EYECARE PROVIDERS (ECPs)

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  • Business Problem

    Independent Optometric group in the South wants to expand their practice into a rural location 40 miles from main clinic location. The four Optometrists at the main locations have full schedules and are unable to spend considerable time in the rural location to build volume.


    Fiscally speaking, for the first six months, they would lose considerable profits if their associates spent more than one day a week at the rural location. However, in order to build patient volume they need more than one day a week of doctor coverage to achieve meaningful growth in the new location.

  • Solution

    20/20NOW is installed in new rural build out.

    Doctors set aside one exam slot per hour to see patients remotely in the rural location through 20/20NOW while they continue to physically see patients at the main location.

  • Results

    Rural satellite location launched with zero increase in professional service fees.


    Exam Volume has increased 40% since first month of installation.


    Optical sales consistent throughout the week because of continued doctor coverage.

Conclusion

Tele-optometry has proven an economical and effective strategy for new location growth. The doctors are able to see patients in both clinics simultaneously, building volume at the new location without reducing hours and income at their higher volume location, and with minimal staffing requirements at the rural location. Doctors arrange for on-site medical follow-up care at the rural location for three days a month to start, with increases planned as volume builds. 20/20NOW doctors are used to supplement evening and weekend hours at the rural location to increase patient accessibility.

  • Business Problem

    Independent Optometric business with two rural locations needed an economical solution to expand exam hours and days of coverage

  • Solution

    September 2020

    Installed

  • Results

    Exam capacity has increased 40%
    in first month since installation

Conclusion

Tele-optometry powered by 20/20NOW can dramatically increase exam capacity and coverage for nights and weekends as well as additional days of the week, leading to increased optical sales and medical referrals back to the practice owner.

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