Case Studies
OPTICAL RETAILERS
OPTICAL RETAILER
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First Week of October 2019
Total exams: 21
Days of OD coverage: 5
Cost for OD coverage: $2500 ($500 per day)
OD cost per eye exam: $199 ($500day / total exams)
TOTAL OPTICAL SALES: $10,355
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First Week of October 2020
Total exams: 34
Days of OD coverage: 5
Cost for OD coverage: $1870(cost for 20/20Now exams)
OD cost per eye exam: $55 (20/20Now costs / total exams)
TOTAL OPTICAL SALES: $15,500
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Results
50% increase in comp sales
$5,145 more in Optical sales
$0 spent on extra staffing
$630 saved on doctor costs
$5,775 more total profits
Regional optical shop in Conneticut transitioned from all in-person Optometrists to a combination of in-person and 20/20NOW Remote Optometrists in late June of 2020 to have added flexibility and back-up. The first week of October 2020 the in-person doctor fell ill and was unable to come into work the entire week. The optical quickly and effortlessly transitioned all patients and walk-ins to the remote 20/20NOW doctors with great success.
Operating costs significantly decreased despite completing 50% more exams than the previous year's weekly comps. Capture rates increased as well as total optical sales for the week increased by $5,000 (even during a pandemic). The Opticians were happy to not have canceled appointments and lost sales and Management was thrilled with the increased profits and savings.
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Business Problem
Highly successful sunglass retailer looked to expand it's optical/Rx business
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Solution
March 2018
Installed
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Results
Optical/Rx sales have increased 200% while 90% of exams have converted into prescription eyeglass and sunglass sales
Ocular Telehealth represents an effective tool for sunglass retailers to expand their optical/Rx business
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Business Problem
May 2016
Store loses doctor;
Sales drop 50% -
Solution
December 2016
Installed
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Results
Monthly store sales
have risen 100-200%
year over year
Ocular Telehealth can be an effective tool to help the loss of an in-store doctor and, since the doctor is always in, exam coverage can be expanded to drive increased sales
