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OPTICAL RETAILER

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  • First Week of October 2019

    Total exams: 21

    Days of OD coverage: 5

    Cost for OD coverage: $2500 ($500 per day)

    OD cost per eye exam: $199 ($500day / total exams)

    TOTAL OPTICAL SALES: $10,355

  • First Week of October 2020

    Total exams: 34

    Days of OD coverage: 5

    Cost for OD coverage: $1870(cost for 20/20Now exams)

    OD cost per eye exam: $55 (20/20Now costs / total exams)

    TOTAL OPTICAL SALES: $15,500


  • Results

    50% increase in comp sales

    $5,145 more in Optical sales

    $0 spent on extra staffing

    $630 saved on doctor costs

    $5,775 more total profits

Conclusion

Regional optical shop in Conneticut transitioned from all in-person Optometrists to a combination of in-person and 20/20NOW Remote Optometrists in late June of 2020 to have added flexibility and back-up. The first week of October 2020 the in-person doctor fell ill and was unable to come into work the entire week. The optical quickly and effortlessly transitioned all patients and walk-ins to the remote 20/20NOW doctors with great success.


Operating costs significantly decreased despite completing 50% more exams than the previous year's weekly comps. Capture rates increased as well as total optical sales for the week increased by $5,000 (even during a pandemic). The Opticians were happy to not have canceled appointments and lost sales and Management was thrilled with the increased profits and savings.

  • Business Problem

    Highly successful sunglass retailer looked to expand it's optical/Rx business

  • Solution

    March 2018

    Installed

  • Results

    Optical/Rx sales have increased 200% while 90% of exams have converted into prescription eyeglass and sunglass sales

Conclusion

Ocular Telehealth represents an effective tool for sunglass retailers to expand their optical/Rx business

  • Business Problem

    May 2016
    Store loses doctor;
    Sales drop 50%

  • Solution

    December 2016

    Installed

  • Results

    Monthly store sales
    have risen 100-200%
    year over year

Conclusion

Ocular Telehealth can be an effective tool to help the loss of an in-store doctor and, since the doctor is always in, exam coverage can be expanded to drive increased sales

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